80.3% Increase

Between September 27 and October 3, “personal trainer Kelowna BC” climbed from position 71 to 14—a gain of 57 positions and an 80.3% reduction in its numerical ranking position.

Challenge

FluidPower Kelowna needed to strengthen its visibility among people searching for personal training in Kelowna. The challenge was to connect its specialized coaching services with relevant local searches while improving an existing WordPress website. Hard-coded theme elements also required technical attention beyond the standard page editor.

Approach

The SEO approach centres on relevant local keywords, reviewing search visibility, and identifying opportunities to better connect the website’s content with prospective clients’ needs. Ranking analysis helps prioritize terms approaching the top 10. Alongside this work, removing PHP code hard-coded into the theme addresses website functionality, while Google reviews integration is intended to strengthen customer trust.

Results

I just recently acquired this new client, who wanted to focus on personal trainer search results.
The available September-to-October comparison shows encouraging early progress alongside opportunities for further improvement. “Personal training Kelowna” holds a top-10 position at 9, while “personal trainer Kelowna” ranks at 11 and two related terms rank at 12. The standout result is “personal trainer Kelowna BC,” which improved from 71 to 14. Overall, three tracked keywords improved, two declined slightly, and one was reported as lost, making continued optimization and monitoring essential.

WORK

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