role @ cannary

Ecommerce Operations

In addition to overseeing Ecommerce Operations, I played a significant role in business development.

My responsibilities included identifying growth opportunities, fostering relationships, and generating revenue for the organization.

I was involved in gathering and organizing data, creating financial reports and press releases, and supporting the company’s rebranding initiatives.

Collaborating closely with the marketing team, I contributed to the creation and production of visual content aimed at enhancing brand visibility and audience engagement.

01 / 05

ECOMMERCE

I oversaw all ecommerce operations enhancing website performance, optimized product presentation, and drove digital revenue growth.

One significant challenge I encountered was the process of establishing an online brand and cultivating a positive reputation, as well as developing an eCommerce platform during a time when marijuana had not yet been legalized.

This situation presented unique obstacles that required innovative strategies and careful navigation of regulatory uncertainties.

02 / 05

PPC

I improved strong digital performance by improving click-through rates, reducing acquisition costs, and increasing conversion volume through continuous testing and optimization.

03 / 05

SEO

I was responsible for building and implementing the SEO strategy for Cannary’s ecommerce and achieved measurable improvements in rankings, conversion rates, and organic revenue through data-driven insight.