Achieved a 12-month increase in organic search-driven sales
The baby apparel market is highly saturated, with major brands dominating search visibility across key transaction keywords.
The site struggled with low organic traffic due to thin product descriptions, duplicate content across product variations, and minimal category-level optimization.
The challenge was to improve organic visibility, increase qualified traffic, and boost conversions despite a crowded marketplace and limited existing SEO foundations.
To increase visibility, improve rankings, and drive stronger sales for Belan J ecommerce brand, the re-optimization strategy began with rebuilding a strong technical foundation.
Through a comprehensive technical audit, issues such as slow load times, duplicate product content, weak internal linking, and missing structured data were identified and addressed.
By improving site architecture, I created a cleaner, faster, and more accessible experience for both search and buyers.
- 130% uplift in organic revenue year-on-year.
- 96% growth in non-brand organic clicks, expanding reach beyond branded demand.
- 80+ new first-page non-brand rankings in less than three months, moving from positions 200+ to top-20 for terms like “…”, “…” and “…”.
- Improved efficiency and profitability by reducing spend while hitting commercial revenue targets.
- Ongoing retained partner supporting full-funnel search and long-term growth strategy.
November 2018 – December 2019